Choosing a domain name for your website or blog can be a daunting task.
The common practice these days is to choose a domain name that includes some keywords that best describe the topic of your website.
There are three reasons for using a keyword:
1. Search engines will rank you higher for the specific keyword.
2. Easier for visitors to remember your address.
3. You may even also get visitors that randomly type your URL in their browser.
If you were blogging about SEO, you might go about choosing a domain name like “theseoguide.com”.
If your topic is Weapons, you might go about choosing a domain name like “weaponsforsale.com”, or just “weapons.com”.
If your topic is Fitness, you might go about choosing a domain name like “fitnessblog.com”.
What if your desired domain is taken?!
Let’s say your topic is “fishing”, and the domain you wanted is taken: “fishing.com”.
Dont panic. The domain is already taken. Nothing to do about that.
Just get something else, like “letsgofishing.com”, or “fishingexpert.com”.
The possibilities are endless!
WHAT TLD? (Top Level Domain: .com .net .org etc.)
The jungle of TLD’s is pretty big. In the old days, just a single TLD like “mywebsite.com” wasn’t enough. People would also add “mywebsite.org”, “mywebsite.net” and maybe “mywebsite.info”.
As you add more TLD variations of your domain, it doesnt take long until this approach starts getting expensive.
Search Engines do not like seeing the same content on several domains. So it certainly doesnt help your SEO to have several variations of your domain.
There’s only one reason to have several TLD’s for your domain, and that is to catch people who manually type your URL in the address bar.
And this reason is no longer relevant.
In todays internet ecosystem, every browser available has autocompletion. Which means that whenever someone who visisted your website earlier tries to type your address manually, the browser will automatically complete the URL for them.
Even though choosing a good domain name is important, dont forget to add content.
It doesnt matter how good your domain name is, if you dont supplement it with quality content.